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Tanzania: New Tourism Promo Initiative Set for Launch in Dar

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MINISTER for Natural Resources and Tourism, Dr Hamisi Kigwangalla, is expected to launch a domestic promotion initiative, whose players will be key stakeholders in the tourism sector in Dar es Salaam on July 1, this year.

A press release issued in the city yesterday said the blueprint dubbed ‘Domestic Tourism Promotion Initiative (DTPI)’ targeted to raise the awareness of Tanzanians and foreigners living in the country on various touristic attractions available in the country.

“Our efforts are specifically designed to complement the government’s efforts to promote domestic tourism and also mitigate the effects of the novel coronavirus pandemic, which has hit hard the tourism sector,” said Steering Committee Chairman of the of the campaign Mkumbwa Ally in the press release.

He said the initiative was the joint effort between St Augustine University of Tanzania (SAUT) and Real PR Solutions, an integrated communications company with specialty in public relations, government relations, corporate event management and sports marketing, among other things.

He said the inauguration campaign under the theme “Utalii Mpya. Fursa Mpya” would also be attended by senior government officials and key stakeholders in the tourism sector such as Tanzania Tourist Board (TTB), Tanzania Tour Operators (TATO) and Tanzania Hotels Association.

Others are Tanzania Local Tour Operators (TLTO), Tanzania National Parks Authority (Tanapa), Ngorongoro Conservation Area Authority (NCAA), Tanzania Tourism Confederation, Tanzania Private Sector Foundations, Tanzania Forest Service Agency (TFS), among others.